The Challenge: The Roborock website needed monthly lifestyle blogs to advertise their latest products.
The Strategy: My goal was to engage the audience with helpful tips and ideas for their everyday life. By giving a gift of relevant content to the audience, I can also advertise Roborock’s products in a seamless manner.
To view my blogs, visit https://us.roborock.com/blogs/blog?page=2
The Challenge: BIMA wanted to increase visits using their social media platforms and their website.
The strategy: After thorough research, my team and I discovered that the majority of current visitors were young families with children. Keeping that in mind, we came up with several strategies to promote specific events to that vital demographic. Our goal was to not only encourage people to establish a long-term relationship with BIMA but to invite friends and family to do so as well.
The Challenge: Write introductory emails to potential customers about Imperfect Produce, a service that delivers directly to your door at a fraction of grocery store prices.
The Strategy: Imperfect produce is alluring on several levels: it’s cheaper than a trip to the grocery store, helps the environment, and supports local farmers. Rather than spill all the best qualities into one wordy email, I thought it would be better to highlight one element in each campaign. In the email world, brevity is key.
Subject line: Perfection is Boring
Subject line: Pretty Hurts
The Challenge: Create attention-grabbing taglines for Luvo Frozen meals.
My strategy: Luvo makes gourmet, nutritious frozen meals that can be enjoyed in mere minutes, perfect for people who want to keep their healthy New Year’s resolutions. I wanted to sell the concept that people should buy Luvo because it will make their resolutions feel like a reward.
The Challenge: Garmin Fish Finder needs a boost of fresh content for their banner ads.
My strategy: My goal was to encourage customers to buy Garmin because they make fishing more fun. I wanted to show a sassy, silly side to Garmin that would engage millennials and younger audience groups.
The Challenge: CPK has fantastic food and a great atmosphere, but they need new ideas to increase their social media presence.
My strategy: People should come to CPK because their open kitchen reminds them of home. My strategy was to advertise their menu with entertaining stories of a fictional waitstaff.
